And the judges are...

John Dixon, Head of Advertising, Panasonic

Beri Cheetham, Creative Director, Billington Cartmell - Ad Agency

Oli Christie, Creative Director, Inbox - Digital agency

Rich Trenholm at CNET, technology news site (http://cnet.co.uk)

Willem van der Horst, a digital strategist at Ice Cream 4 Everyone (http://icecream4everyone.blogspot.com/)

Ged Carroll, a social media and tech expert (http://renaissancechambara.jp/)

Guillaume Foutry, social media and photographer/design blogger (http://ecotourismleavingfootprints.blogspot.com/)

James at Spinning Around, an advertising and design site (http://t4w.blogs.com/spinningaround)

Chris at Londonist and On To London, both London-based news sites (http://londonist.com)

Alice at Vice Magazine, an alternative culture and trend spotter magazine (http://viceland.com)

Matt at Josh Spear and Mattgierhart.com, both advertising and creative sites (http://joshspear.com)

View photos of the jury's shortlist meeting.